The key to this session seems to be "Visual Literacy," a skill that begins to develop before verbal literacy.
Ok, we're 12 minutes in and she's still talking about theory. I know a lot about this already, but I'm not faulting her for this - I'm sure most of the people in this room are learning this for the first time.
"TV is a student's FIRST professional teacher." As much cash as we spend on learning how students think and learn, advertising companies spend much, much more. What can we learn from them?
- Tell a story.
- Bombard with visuals.
- Make it relevant to the viewer's life. (Personalize it!)
- Limit the words.
- Provide multi-sensory cues.
- Go from the concrete to the abstract.
The first program has a library of digital pictures that can be organized so that every student has their own gallery, but you can add your own. It has a section that will let students edit photos in your gallery, but the coolest part is where students can create a book using their gallery.
The result is a digital product that has the page turns animated as it speaks to students in a distorted computer voice. You can also print the book so students can take it home.
Aaaaah! She's showing off all of the transitions it can put into a slide show. I know she's deliberately showing the variety, but how many people who use this product will do the same thing? Bad, bad, bad design.
The session's winding down. I think I got a few ideas out of this, but I'm still hoping the other sessions speak to me more.